I have a hugely thick binder full of every insert that is still active, as I semi-explained in the last couponing post.  I'm going to go in to the "Why?" in more detail in this one.
The "why" is actually really simple- because you never know when a deal is going to drop out of the sky.
For  instance, I was skipping along happily this past April, browsing some of my favorite coupon sites, when I saw a listing for a pet treat coupon and deal.  I grabbed my binder, flipped to my 2/27 inserts and took out the Redplum insert.  There it was- $2.50 off any Purina Pro Plan Roasted  Slices dog treats.  
These treats run around $4-$5 normally, which is more than I will spend on dog treats.  However, they were on sale at PetSmart for.. dun dun dun... $2.50.
Yep,  I walked in, picked up a package and walked out with them for $0.19-  the cost of tax.  It's a way my newspaper keeps paying for itself beyond  the initial coupon clipping!
Hold on to your inserts until every  coupon is expired.  I may recycle inserts if there are only a few  coupons still active in there, but I keep these pages and they go in the  front pockets of my binder, or the individual coupons go in to my "Maybe" small folder.   You never know what deals are going to pop  up later and you sure don't want to know you had that coupon and tossed  it away- especially if it means free $5.00 dog treats!
It  doesn't take much time or effort to keep the inserts.  You can even just  paper clip them and toss them in a box if you want to, though this is less tidy and makes it harder to dig through them quickly.  My binder stays  on one of the bookshelves in the living room.  I date the insert with a  sharpie marker and put it/them in a protective sleeve in order by date.   Voila! It takes perhaps 2 extra minutes of my life each Sunday and I  can't tell you how many great deals I've been able to take advantage of  because I keep them. 
-Kristen
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