Friday, August 31, 2012

False Advertising

I recently purchased 25 Black Broiler chicks from Ideal Poultry.  According to their website "Black Broilers are efficient producers of broiler meat for those who do not wish to have white plumage broilers. When broiler rations are fed, producers can expect to have six pound broilers in seven weeks or less. Since black broilers are more active than Cornish Rocks and grow slightly slower, they rarely experience leg weakness or Ascite, which is fluid in the body cavity."
This is the entire description.  Sounded good to me- fast growing, efficient birds, without the worry of sudden death. 

At 7 weeks old, my largest bird weighs 2 3/4 lbs.  Now, admittedly I am not good at math, but it seems to me that 2 3/4lbs is somewhat smaller than 6lbs.  In fact, it seems like it is a lot smaller than 6lbs.

Upon calling the company, I talked with a representative who told me she hates the wording on the website because no one gets those results.  In fact, according to her, every single factor must be 100% correct to get a 6lb bird in 7 weeks from this cross.

Wow.  Can we say False Advertising much?  My birds have been fed a high protein broiler feed, given clean water and kept properly- and they are not even half the advertised size.   I did get my money back for the birds (after demanding something be done), but meanwhile I've put quite a bit of feed in to them and now I am stuck with birds that aren't even close to a good butchering weight, and may not be ready for another few months!

At this point, I am trying to figure out when to cut my losses and have the birds processed.  I can expect maybe a pound and a half chicken if we have it done now, but I can not have roosters that start crowing.  It is annoying to me and I am sure it will be annoying to my neighbors.

I have been very disappointed with my dealings with Ideal Poultry.  Meanwhile, these poor birds are in a situation where they are unwanted because they didn't perform as expected.

Oh well, it is what it is.  We'll see after butchering the first few roosters if it's worth it or how to proceed from here.


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